Updated: April 6, 2020 4:28:41 pm
Megastar Amitabh Bachchan has undertaken an initiative to provide monthly ration to 1 lakh daily wage workers, whose livelihood has been severely hit by the nationwide lockdown following the coronavirus outbreak.
Bachchan is the latest Bollywood celebrity to lend support to daily wage workers. The initiative is supported by Sony Pictures Networks India and Kalyan Jewellers.
“Given the unprecedented nature of the situation we are in, an initiative undertaken by Mr Bachchan, WE ARE ONE has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which the monthly ration of 1,00,000 households across the country will be funded,” a statement released by Sony Pictures Networks on Sunday read.
“Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need,” it added.
Kalyan Jewellers also released a statement on the subject which quoted its Chairman and Managing Director, Mr T S Kalyanaraman, as saying, “We are witnessing an unprecedented global pandemic and in these very testing times we have decided to support the initiative of Mr Amitabh Bachchan and work alongside him and Sony Pictures Networks India to support the households of 50,000 daily wage workers and their families by providing them with supplies for a month.”
Amitabh Bachchan will also be seen in a short film Family, conceptualised and virtually directed by Prasoon Pandey.
The short, also featuring Rajinikanth, Priyanka Chopra, Alia Bhatt, Rajinikanth, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee and Diljit Dosanjh, will spread awareness about social distancing and other preventive measures against COVID-19.
Family will premiere across all channels of Sony Pictures Network tomorrow at 9 pm.
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