The news of Alia, who is rumoured to be dating Sidharth, taking over the endorsements was announced via a statement on Monday. It was timed with the launch of the brand’s latest variant – Cornetto choco coffee.
The actress is excited about representing the brand, and said: “I am extremely happy to have the opportunity to be associated with Cornetto – a brand that has been a part of my life through all these years. I have fond memories of sharing a cone with friends and fighting for the chocolate tip.”
Alia, known for her spunk and bubbly spirit, also stars in its television commercial, which is themed around best friends turning out to be ‘love-struck’ couples.
The “Highway” star added: “The moment you realise it’s more than just friendship, it’s quite special. And I’m delighted to be a part of their new campaign helping best friends become couples in love.”
The advertisement shows Alia enjoying the ice-cream cone when Vikrant comes in and they indulge in a conversation about a couple, only to realise that they are sharing the cone. They also discover hidden feelings for each other over a cone.
Sumit Mathur, general manager, ice-cream division (Kwality Wall’s) at Hindustan Unilever Ltd, feels Alia fits well with the brand’s ethos.
“She brings out the brand messaging of ‘the moment you realise you are in love and it’s more than just friendship’ really well through the advertisement. We are glad to associate with her and leverage this concept that embodies that special moment of realisation,” Mathur said.