The producers of Aamir Khan starrer ‘PK’ have made available the official teaser of the upcoming film, on Twitter.
UTV Motion Pictures is the first in India to use Twitter’s audio card for this purpose, as part of their promotional activity for ‘PK’, which is slated to hit screens in December.
The new audio card is available in India through Twitter’s partnership with SoundCloud. It allows Indian users to discover and listen to audio directly in their timeline on both iOS and Android devices. Throughout their listening experience, Twitter Indian users can dock the Audio Card and keep listening as they continue to browse inside the Twitter app.
Twitter India is at beginning phases of testing the Audio Card and planto make it available to more partners and creators in the future so that many more Indian movie makers/ production houses, musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter in India.
The makers of ‘PK’ have gone all out when it comes to promoting the film and creating an incredible buzz surrounding its release. Directed by Rajkumar Hirani, ‘PK’ stars Aamir Khan, Anuhska Sharma, Sushant Singh Rajput, Boman Irani and Saurabh Shukla among others.