FIITJEE, a known coaching institute that offers preparation for engineering exams including the tough IIT-JEE examination, appears to have resorted to mind games in order to poach good students from opting for coaching institutes in Kota over them. A full-page advertisement put out by the institution on the front page of Hindustan Times shows the kind of dodgy mind games the institute is playing with parents to poach scoring students.
Engineering entrance coaching institutes in Kota have made a reputation for themselves over the last decade and thousands of high scoring students move to Kota in Rajasthan in their final school years to prepare for entrance examinations. FIITJEE, until a decade ago, enjoyed sort of a monopoly over the prospective students who would clear the exam as there were not many institutions known as largely as it is.
In the advertisement, that is supposed to coerce parents into choosing their institute, bold letters draw your attention: “This is Kaliyug”. The advert states “ Whole world is passing through unprecedented corruption, exploitation and sleaze. In every activity we find mafia like people and institutions. Education is no exception. Unethical institutions purchase results, poach brilliant students and their results do not reflect their capabilities.”
It is still unclear in what context does it all fit into FIITJEE’s argument. Secondly, it raked up the issue of suicides in Kota. In recent years, some students had committed suicide in Kota who had gone to prepare for these exams. They apparently couldn’t cope up with the stress of the preparations. The institute hints that it is the doing of Kota’s institutes.
The ad further adds to the fears stating: “If your son or daughter studies with such an institution, he/she may end up in frustration or commit suicide. This is the reason why Kota has become suicide capital of India. If you love your son/daughter, then never compromise on value system. Choose a school or institution that speaks the truth and is transparent.”
Preparations for engineering entrance examinations have become the object of exploitation for some institutes that are playing on fears of the parents in order to poach students. While FIITJEE may not be the only one that is doing so, it is definitely alarming to see a coaching institute taking a cynical attitude to ensure its profits.
When contacted, the institute was not available for comment.
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