University Business School, Panjab University, has organised a two-day international conference, “Digital Revolution in Business: Convergence and Integration”. The conference was regarding digital transformation in the business environment, economic impact of digitisation, shift in strategic, financial, marketing and HRM owing to technological advancements and effects of government policies on account of digitisation.
Acting V-C Meenakshi Malhotra explained how digital technologies play an increasingly prominent role in the lives of employees and in human resource management; how digital marketing has enhanced the scope of data analytics, brand loyalty, and online business survival. Petko Doykov, Ambassador of Bulgaria to India and chief guest, explained the integration and convergence of work environment within and across national boundaries on account of digital revolution. He dealt with the aspects of digital revolution in Bulgaria and EU.