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Career in Media and Communication

A career in media industry offers ample job opportunities and growth. All you have to be is excellent with communication skills

By: Express Web Desk | Noida |
April 14, 2016 5:32:39 pm
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The Indian media industry is growing rapidly and creating a place for itself in international markets too. (Thinkstock photo)

The Board exams usher in a lot of tension and anxiety. But the real journey starts post the examinations when students have to choose a course that can help them build a satisfying career. While traditional favourites like engineering, medical will remain a hit amid the students, other courses like event management, journalism, creative writing too, are picking up fast as they give good employment opportunities.

Students, therefore, should critically analyse their interests and then circle out the options available. If communicating effectively is one of their strengths’, them media is the industry for them.

Media magic
With media communication taking up the spotlight, there is immense scope for students. This field offers challenges and opportunities for those looking for work in unconventional areas.

The Indian media industry is growing rapidly and creating a place for itself in international markets too. Film, television, advertising and public relations have witnessed a remarkable growth in last few years. With the appearance of the internet, other areas have popped up like digital marketing and content writing.

In fact, media is one of the most powerful tools to educate people and even bring about behavioral changes. A career in this field offers ample job opportunities and growth. All you have to be is excellent with communication skills —both spoken and written word.

Let’s check out the top 7 promising career options in the media industry:

Career as journalist
Here you can choose between print, electronic or online media. You can become a journalist or a news anchor for TV or Radio. A print, broadcast or online journalist presents news on television, radio, newspapers, magazines or on news websites. The broadcast area – the role of a news anchor has a glamour quotient attached! Their main work profile is to compile all news and present it in a simple but effective manner.

Career as advertising professional
Advertising is about brand communication. And, the purpose is to sell. It’s like you’re talking to someone, convincing him/her to buy your product. In this case, it may also be in an online ad too. You’ve just got to remember that no matter what medium you use, you’ve got to be persuasive, you’ve got to be liked, and you’ve got to make sense to the consumer.

The world of advertising is exciting and there are different areas that you can choose from: account servicing, account planning, creative services, which includes copy writing and art direction. You will get opportunities to involve in new product development, product launches, advertising communications, consumer research, packaging updates and consumer promotions. And some of the roles that open up are – client servicing executive/Manager/Director, Copy Executive/Manager, Creative Director, Account Planning Executive/Manager/Director.

Career as Public Relations:

Public relations involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its publics, which could include shareholders, government, consumers, employees and the media.

Public relations managers are in demand in all media houses, big corporates and even in public and private sectors. They are responsible for brand building and effective communication. Public image is important to all organisations and prominent personalities. Here, a recent entrant is celebrity management. Many hotels, travel agencies and private consultancy firms hire PR managers to build an image for their companies and to increase clientele.

The role of a public relations specialist is vital in crisis situations when correct and timely transmission of information can help save the face of the organisation. Remember Maggi?
So, you can move up from a PR executive to a manager to a director or you could get into media relations too.

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Marketing/ brand professional:
Marketing and advertising careers are just as dynamic and diverse.  is a form of communication between brands and their customers with the goal of selling the product or service. You get into the planning and execution of marketing plans for many leading Indian and international brands. Marketing careers are ever-evolving with the growth of new media and online opportunities. The world of advertising also has to keep up with the times and provides a stimulating and fertile environment.
The career options are: Marketing Executive/ manager/ director or you could be a brand manager too.
With the onset of technology, the digital marketing landscape has emerged and you can fit yourself here too.

Career as script writer: 
With television serials grabbing eyeballs and ads trending, many young people do want to get into such creativity.
You can become a script writer. We all know that a script is the soul of any programme or movie. We can’t imagine any TV show, movie or even an ad without a good script.

A script writer is not even responsible for writing script but also responsible for developing storyline, creating characters and write dialogues. To become a good script writer one has to be a good observer and learner, and should have the ability to develop ideas from day-to-day life to unfurl the requirement of the story. The success of any movie or TV show depends on upon how well the script is written.
So, if you think you have the creative streak, go for it!

Career in events management
Event management is a fast moving industry today, with events being hosted almost daily – like weddings, musical shows and so on. So, making a career in event management is a good choice.

Organising a perfectly synchronised, well-planned, well-conducted and memorable event, requires the supervision and services of well-trained and experienced event professionals.

The success of an event manager depends on upon how well he organises the event and how effectively he is able to achieve both event and marketing objectives.

The roles that you can take up are — marketing and planning of the event, operations and logistics and even handling the PR for the event. It will keep you on your toes, for sure.

Career as a content writer:
A website writer or web writer is a person who specialises in providing relevant  for websites. Every website has a specific target audience and requires a different type and level of content. The content  should contain words (key words) that attract and retain users on a website.
This involves writing content for online sites on a variety of topics. It may also involve creating blogs and maintain a regular flow of content to different blogposts. Content writers produce the content for many different types of websites, social networks, e-commerce sites, news aggregators and college/company websites.

— article by Prof Ramola Kumar, Dean, Delhi School of Communication


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