Authentic movie,music and gaming merchandise tempt collectors at this new store
A Megadeth clock with a neon green ring around it,a Batman bobble head figurine,a Bob Dylan concert picture from the late ’60s and a limited edition Atari messenger bag. These are just some of the music,movie and gaming merchandise that greet a visitor to the new store,Hysteria. Located on North Main Road,Koregaon Park,there’s no flashy signboard to point out the address. A deliberate miss,say the owners,because they want to cater to a niche market that understand the value attached to these collector’s items.
Inside the spot are neat lines of bags and posters on the left. The opposite wall is covered with limited edition concert pictures of bands such as Slayer,Ramones,Bob Dylan,Cypress Hill and Pink Floyd. There are also some 3D pictures of Al Pacino’s 1983 classic,Scarface . One corner of the store also houses a tattoo studio. The decor is minimalistic – a two-toned colour scheme offset with all things musical. Even the sound from the speakers is either hard rock,rock and roll or heavy metal.
Manu Singh and his friend Vineet Sethi opened the first Hysteria store in Bengaluru in 2010. Sethi manages the Bengaluru store,while Singh is busy with this month-old Pune one. We both wanted to sell things that we liked. When we studied the Indian market for music,sitcom,gaming and movie merchandise,we found a gap in the ‘authentic’ section,” says Singh.
In addition to accessories,the store also stocks T-shirts,caps,wristbands,wallets and Zippo lighters. The merchandise ranges from Metallica,Rage Against the Machine,Beatles,Tool to even action figures from movie franchises like Terminator,sitcoms like Family Guy,South Park and Simpsons and games like Call of Duty,Gears of War and Halo. The products are sourced from Europe,Canada,UK and the USA. The textile posters come in from Italy while our collectible concept art posters come from Canada. The concept posters are usually signed by the artists who create them and are numbered. We’ve also started promoting Indian artists who create concept artwork, says Singh. In the pipeline are plans to bring in limited edition merchandise like a Beatles Yellow Submarine Compass,miniature guitars and flags.