Brix Research,a market research agency,has launched a unique employee survey tool for measuring the trust employees place on their employers. The technology assisted tool,called Employee TrustPulse,was launched in the city recently.
Sachin Bhosale,Business Head,Brix Research elaborated on Trust,Trust is the primary attitude essential for all other positive transactions at the workplace. Our model is based on 50-plus parameters that help derive trust,and we have created technology to implement it through a simple and quick method.
Using Employee TrustPulse the organisation will get insights into the trust quotient of the employees,and with this as the base,they can apply strategies to the dramatically improve employee-employer trust bond. The robustness of the tool is in the fact that it has been empirically tested and tried with several clients before being productised.”
Trust is the critical deciding factor when employees take up jobs. Though employees spend over a third of their lives at the workplace,the employers so far did not have any tool to measure the trust employees placed in their employers. Employee Trust-Pulse meets this need-gap effectively and it will be of great value to the HR heads, Bhosale added.
The Employee TrustPulse is designed to identify gaps in the 61 components of Trust to systemically be able to address them.
By using the TrustPulse,the organisation will also be able to benchmark trust across time,geography,audiences,sections and services.