Sony India on Monday announced the launch of its new range of 14 new Bravia LCD models. Addressing a press conference here,Sunil Nayyar,general manager,sales,Sony India,said the company plans to widen the gap with its nearest competitor in the LCD market this fiscal,with an innovative line-up and increased marketing spends.
Sony India aims to capture 30 per cent share in the LCD market,Nayyar said,highlighting the company focus on the category. With the worlds slimmest LCD TV as well as the Motionflow 200HZ to its credit,Bravia is a brand with products that are ready to take advantage of emerging trends.
The LCD TV market size is likely to increase by 50 per cent,from 1,000 k units to 1,500 k units and Sonys Bravia LCD share is estimated at 28 per cent in current fiscal,Nayyar said. Sony is expected to sell 450 k TV units,up from 280 k units sold in previous financial year. We will also invest Rs 360 million into marketing plans and strengthening brand image, he said.
Sony has introduced 13 new models in the S,V,W and Z series. The new BRAVIA series is equipped with technologies such as Motionflow 200 HZ,Full HD and Bravia Engine 3. Audio innovations like S-Force Front Surround and Voice Zoom deliver virtual surround sound,maximising the movie-watching experience,company officials said. According to Nayyar,the Feel campaign is designed to demonstrate the feeling one gets from actually experiencing the entertainment watched on a Bravia. The aim of Feel is to build on the emotional appeal and demonstrate how Sony can offer true-to-live experience, he said.