March 15, 2009 11:09:38 pm
From humble beginnings in the Schanzen district of Hamburg in the year 1906,to over 360 boutiques worldwide in 2009 the Montblanc GmbH (Gesellschaft mit beschranker Haftung) has surely come a long way. And now from the crowded streets of Schanzen to the bustling locality of Dhole Patil Road in Pune,the latest boutique in the offering from the white star brand is set to target the crème de la crème of Pune.
The Montblanc pens are exclusively crafted by hand and only 4810 of them are made for every collection. The flagship collection of the brand- Meisterstuck 149 has remained in production since its inception in 1924. Even the other products like leather goods,watches,jewellery,eyewear and perfumes,bear their own signature series and are crafted accordingly,” says Dilip Doshi,chairman and managing director of Entrack International,(Montblancs representative in India).
On the skepticism of the Puneites to shop in an international boutique like this,he says,These are tough times,and with the slowdown coming in,matters are definitely not easy. The point is people will still like to come and shop for items like these which are not fashion statements but are a piece of history. In fact one of the prime reasons as to why we didnt launch the store in a five star hotel was the fact that we wanted it to be accessible to everyone. I would like to see Puneites come in and invest in a heritage product that can be passed on to generations and experience the culture of owing a Montblanc.
Golfer Meher Nicholson who has been associated with the brand closely since its launch in India says,I won a Montblanc pen when I won my first Golfing tournament as it was sponsored by them and ever since then the store has been synonymous with gifting someone close to me something exquisite.”
The show inauguration was followed by a wine and cheese soiree at the premises with the city glitterati in attendance.
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