Shabnam Asthana,chairperson of PRCI,Pune chapter,called for steps to address complex and ambiguous relationships that co-exist. With the rapid developments in technology and cut throat competition,it is time to pause and reflect on where we stand. What are the rules of the board game that we are all playing today? How do we address complex and ambiguous relationships that co-exist?
She was speaking at a seminar,organised by Public Relations Council of India (PRCI),Pune Chapter,for 2011,at the Poona Club. The focus was on interpreting and managing the modern day professional challenges successfully.
The main speakers at the event were Prashant Pathrabe and Praveen Mudholkar. Pathrabe is currently the Director of the Press Information Bureau of Pune and Director of the National Film Archive of India,(NFAI),while Mudholkar is the Associate Editor of IBN Lokmat,Maharashtra.
Speaking on the occasion,Pathrabe recalled various professional challenges he had encountered while serving at the Ministry of Defence as a PRO which had AFMC,NDA,BEG and MH under its wing. Two critical aspects in any profession are functional proficiency and an individuals personality, he said,adding,its very important to be truthful and ethical while practicing PR.
Mudholkar outlined two main points related to e-media. First,the guests who visit news channel studios should be imparted with some training and second,PR is the machinery that could bridge the gap between the news channels and the public. PR could create a win-win situation for both.
The interactive session saw an active participation from the audience which consisted of leading corporates,(Mercedes Benz,WNS,BNY Mellon) Business Schools( ISB & M,Symbiosis ) PR agencies ( Hundred Percent PR) Entrepreneurs ( Osumare Marketing Solutions ) CII past President VK Sud.