Stating that the present revenue model of the media business is putting pressures on the editorial decisions,senior journalist and editor of The Hindu,Siddharth Varadarajan said that the credibility of media is at all time low now.
Varadarajan was speaking Media Credibility: Truth Vs Hype at the third Venkatesh Chapalgaonkar Memorial Lecture organised by the Association of Electronic Media,Pune at Kesari Wada on Saturday.
The lecture is organised every year in memory of Chapalgaonkar,a senior TV journalist who died in a road mishap in March 2009 during an election coverage tour.
Explaining the model of earnings by media organisations,Varadarajan said that the ratio of the revenue generated from advertisements and that from sale of copies has become unhealthy and is putting pressures on editorial decisions.
Commenting on media catering to a particular segment of audience,he said,More we limit to a particular segment,the more we lack credibility in reporting.
Calling paid news an unfortunate phenomenon he said,The journalist should be a conscientious objector and should refuse to write things he or she does not believe in.
The lecture was attended by public representatives,senior police officers,journalists and students from media schools.