With the residents of the city struggling to cope with water shortage, two brothers have now launched ‘Green Salute’ which will allow car owners to keep their cars clean without the use of water.
Green Salute is a service whereby a fully trained car cleaning fleet will travel to the car owner’s location and wash the car using a waterless cleaning solution. It uses advanced surfactants, emulsifiers and lubricants to encapsulate dirt particles and pull them off the surface of a car after which the dirt can then be removed using microfibre towels.
Green Salute was started with the help of an initial investment of approximately Rs 20 lakh and uses a non-proprietary formula, available on the wholesale market. The brothers say that the potential revenue for such a project over the next five years can go up to Rs 10 crore.
Through a three-month testing phase in limited areas of Pune, Green Salute has been availed by over 60 regular customers. They availed a total of 1100 sessions of cleaning, saving 16,000 litres of water.
Green Salute will be doing an initial rollout in the areas of Baner, Balewadi, Baner-Pashan Link Road and Pashan. “Customers can rest assured that their cars will be in good hands,” says Akshay Dhok, co-founder of Green Salute. They can be contacted on social media or through their website and will also be releasing a smartphone application in the near future.