Updated: July 28, 2021 10:58:33 am
Pune Municipal Corporation (PMC) officials recently took part in a four-week-long workshop on social and behavioural change (SBC) from the lens of young children and their families. The aim of the workshop was to help city officials incorporate behavioural change in design, planning, and management of projects and programmes from the perspective children up to the age of five years, under the global Urban95 initiative.
The workshop series was designed by the Johns Hopkins-Centre for Communication Programme and supported by the Bernard van Leer Foundation, an independent foundation working towards early childhood development.
The workshop was conducted virtually with 3-hour weekly sessions. The participants were introduced to the Urban95 programme, a multiyear initiative between the (PMC) and the Netherlands-based Bernard van Leer Foundation.
This was followed by four deep dive sessions attended by PMC officials and others, where they learned about monitoring a project at different stages, selecting data collection tools, selecting sample size and audiences, which will be helpful in systematic implementation of ECD initiatives.
Uttara Bharat Kumar, senior social and behaviour change and capacity strengthening advisor at the Johns Hopkins Centre for Communication Programme (CCP), said, “SBC is a discipline that uses a deep understanding of human and societal behaviour to create evidence-informed interventions. These interventions positively influence individual behaviours and their underlying social norms.”
Rushda Majeed, India representative, Bernard van Leer Foundation, said, “We are very glad that city officials participated in the technical course in order to apply concepts of behaviour change into their work under Urban95 Pune. We hope to continue to strengthen our partnership with the city through such learning experiences as well their application on-the-ground in the city, in order to benefit young children and their caregivers.”
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