Unable to keep check on illegal hoardings in the city, the Pune Municipal Corporation (PMC) has warned those using hoardings for promotion to be careful before putting advertisements on illegal hoarding panels or face legal action.
In a public notice, Additional Municipal Commissioner Rajendra Nimbalkar said the PMC was taking legal action against hoarding structures that have been erected without permission, or are illegal and not as per the norms of the civic body, and does not display their registration number plate.
“The PMC is appealing to all citizens, organisations, companies to ensure that they are putting advertisement of their organisation, company or brand on the legal hoarding boards authorised by the civic body. They should put the advertisement on the boards that display the registration number and are authorised by the PMC. Defacing of the city would stop if the advertisements are not put on the illegal hoardings,” he said.
Nimbalkar said: “The advertising on the illegal hoardings would mean that the advertiser is indirectly encouraging the illegal hoardings and it also means that the advertiser is indirectly involved in the erection of illegal hoardings. Thus, those putting advertisements on the illegal hoardings would also be held responsible for legal action against illegal hoardings. Similarly, the steel fabricator would be held directly involved and responsible for erecting the illegal hoardings and face legal action,” he said.
Nimabalkar said the PMC is appealing to the people to take note of the public notice of the civic body and ensure that they do not use the illegal hoardings for advertising.
The PMC notice comes a month after the steel frame of a hoarding collapsed killing four and injuring seven commuters at busy Juna Bazar Chowk on October 5. The incident took place in the afternoon when the fabricating contactor was removing the hoarding erected in the land owned by railway department.
The PMC had put the blame on the railways for not following norms of hoarding policy of the civic body and failing to remove the illegal hoarding, despite reminders. The city police had arrested railway officers for the incident.
Thereafter, the PMC has undertaken a special drive to identify and pull down the illegal hoardings in the city. It has so far pulled down 139 of the 233 illegal hoardings identified. On the day of the incident, the PMC had said there were 1,886 authorised hoardings and only 114 illegal hoardings existed in the city.
As per the Advertising Hoardings Rules and Regulations Act, 2003, of the Maharashtra Municipal Corporation Act, the PMC has the responsiblity to grant permission for erection of hoardings and advertising boards in the civic jurisdiction.