Price rise no dampener,Dussehra sales up

Gold is glittering this Dussehra and though prices have soared by 20 per cent since last year,sales are picking up.

Written by Express News Service | Published: October 24, 2012 1:42:00 am

Gold 20% dearer this year,but sales show upward trend

Gold is glittering this Dussehra and though prices have soared by 20 per cent since last year,sales are picking up. The Saraf Association,a body of gold traders,is hoping sales will go up this year unlike the low of last Dussehra. They expect sales to maintain the upward trend till Diwali.

“Last year was a flop show with recession reflecting on sales. This year,people are slowly coming out of it and things are improving,’’ said

S N Ranka,president of the Saraf Association,Pune.

The rate of 10 gm gold is Rs 31,300 now while it was Rs 26,300 last Dussehra. Last year the price rise was sudden. This year there has been no change in rates for the last 15 days. “The rates depend on the international market and as of now there is no change,” Ranka said.

There are nearly 2,500

shops under the Saraf Association and the members have introduced gifts with every purchase for the festive season. A lucky draw is being taken out this year. Association members said special gifts that every household would find useful were being introduced.

Buyers are also making the most of the season,when gold is in high demand. Most jewellery shops have been witnessing a rush and more is expected during Diwali. Gold rates are not showing any signs of going down and people are ready to buy anyway.

“We know the rates will not decrease. We might as well get used to this rate. We are going ahead with our purchases,’’ said Salome Wagh,a resident of Kothrud.

Another buyer Gayatri Hosmane said she had been saving to go for the big buy during Dussehra.

To save ‘gold’ tree,PMC to take legal action

To prevent cutting down of branches of the Bauhinia racemosa and even felling of trees of the species during Dussehra,the Pune Municipal Corporation (PMC) has warned of legal action against those found destroying the trees.

Bauhinia racemosa,also known as apta or sona is valued as a medicinal plant. Propelled by the belief that it brings good luck and wealth,people distribute apta leaves during Dussehra and the civic body has been trying in vain every year to check the destruction of these trees.

“It has been observed that Bauhinia racemosa is cut down for religious purposes. The tree has a lot of medicinal value,” said Ashok Ghorpade,garden superintendent of the PMC.

He said citizens should take into consideration the medicinal value of Bauhinia racemosa and stop the felling of the tree,which is illegal.

Environmentalists,social organisations and citizens are being requested to keep an eye on such illegal activity. “If it is found that anyone cuts branches of the tree it should be communicated to the garden department or reported to the nearest police station so that legal action can be initiated against the person immediately,” said Ghorpade.

Anyone who wants to complain against such an occurrence can call 25532514 or 25538553. They can also send a message with details of the location of the tree on 9223050607 so that officials can take action.

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