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The Pune Book Festival attracted over 1.5 lakh visitors during its opening weekend, with book sales running into several crores.
By Rucha Kulkarni
The Pune Book Festival drew an overwhelming response over its opening weekend, with more than 1.5 lakh visitors attending on Saturday and Sunday, and book sales running into several crores.
Organised by the National Book Trust (NBT) at the Fergusson College grounds from December 13 to 21, the festival saw particularly strong participation from young readers, many of whom were seen purchasing multiple books.
“A massive crowd was seen on the very first day itself, with over 70,000 visitors attending the festival. Such numbers are usually seen only on the final day,” said Rajesh Pandey, convenor of the Pune Book Festival, adding that book sales over the first two days alone had resulted in a big turnover.
According to Pandey, both exhibition halls witnessed a steady rush of readers buying books in Marathi, Hindi and English, covering a wide range of subjects. The presence of foreign visitors was also noted. “From Saturday morning to Sunday evening, more than 1.5 lakh people visited the festival, and many chose to buy multiple books rather than limiting themselves to a single purchase,” he said.
Apart from book shopping, families spent time at the children’s corner and attended cultural programmes organised at the venue. Visitors were not limited to Pune city alone, with students, teachers and professors from Pimpri Chinchwad and rural parts of Pune district also attending in large numbers.
A 10 per cent discount is being offered by the NBT on book purchases, while several well-known publishers are providing additional discounts. This has had a positive impact on sales, Pandey said, noting that detailed information on bestselling titles, popular subjects and total turnover would be shared in the final phase of the festival.
Libraries and colleges buy books in bulk
Western Maharashtra is home to a large number of universities, colleges, public reading rooms and libraries, which regularly procure books. Pune’s central location and the availability of discounted titles make the festival cost-effective for such institutions.
A large number of colleges and libraries are purchasing books in bulk at the festival. Librarians said the event helps them discover new books and emerging authors, while also offering insights into current literary trends. Direct interaction with authors, they added, makes the festival particularly beneficial for educational institutions and libraries.