After Marathi movie Whats Up Lagna and popular TV show Tujha Majha Breakup, both featuring IT couples and their problems, the Pune station of Akashvani is all set to launch a similar programme for the youngsters in the city.
Titled Jagna Masta Majecha, it will be a weekly programme aired every Wednesday with characters narrating lives centered around a young IT couple living in Pune.
For a decade now, Pune, which along with being the cultural capital of Maharashtra, alongside being an automobile and educational hub, now has a strong IT establishment. That is precisely why problems of these professionals is getting increasingly featured in all kinds of media.
“With the city fast becoming an IT capital, we noticed that the lives of people’s family setup was getting affected. That is when the idea struck and we got together to work on the theme,” said Gauri Lagoo, the producer for the show set to go on air on June 9.
With radio continuing to remain a popular medium for entertainment, writers for the show have included characters who hail from rural setups.
Departing from the usual, the Pune Akashvani crew has specially roped in noted theatre artistes and acclaimed writers for the show based on a couple, Kunal and Netra, who will play the lead characters. The programme will have a total of nine characters.
“We are attempting multiple writing and ideating techniques for the show. Also, the audience we are targeting is the younger generation, say people aged within 50 years,” Gopal Autee, the deputy director (programme), at the Pune station and composer of the signature tune for the programme, told The Indian Express.
The creators hope to address the issues plaguing the IT community, who are tagged to live a normal life only during weekends. Some of the writers who will write scripts for the programme include Mangala Goodbole, Pradeep Vaidya and Abhijit Pendharkar. “Earlier, there would be get togethers, outings and family meetings on any day
of the week but of late, we see all these activities staggered to weekends,” noted Autee.
The creators are planning a year-long innings for the programme and their message, according to Lagoo remains: “We all have one life and why not live it fully and 24X7.”