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Tuesday, July 17, 2018

On a fast track

Sri Lankan brand Avirate showcased its latest collection at the Pune race course

Written by Anjali Jhangiani KP | Published: September 3, 2013 2:48:53 am

Keeping up with the glamour of the races,Sri Lankan brand Avirate showcased their latest collection at the race course on Saturday. A makeshift ramp was set up against lush green backdrop of the area. Models sashayed in chic,flowy garments displaying a variety of colours. The collection was from a range of quick fashion wear by the brand as part of its global market study.

“Usually fashion houses produce collections for Autumn-Winter and Spring-Summer. But when there is a global trend which is really catching on well,we don’t wait to incorporate it in our upcoming collection. Instead,we make a quick collection to cater to popular demand,” said Jahid Osman,Managing Director,Avirate.

The garments included ankle-length jump suits,maxis and over-the-knee dresses in graphic prints and bursts of colour. The collection celebrated the return of psychedelic prints and colours from the ‘70s,with a modern and sophisticated twist. The prints are mostly abstract and vivid.

The colour palette ranges from bright blue,green and yellow to pink and red,with a few monochromatic pieces. Flowy fabrics,including chiffon and spandex-based material,are used to keep with the rather “ethereal” look of the collection. Accessorisation on sleeveless and halterneck outfits was kept to a minimum,with models flaunting metallic earrings and nude footwear,ranging from kitten heels to strappy high heels.

“Our designer house is based in the UK and the current rage is graphic print. With fashion in India becoming more open to global trends,it is important to make the trends available here. The comfort factor is given as much importance as the look. Clothes will be on the shelves for eight weeks followed by a fresh collection for autumn by the end of September,” said Osman. In return,regulars at the race course could be heard saying that the fashionable break between the races was a delightful experience.

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