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Now,SIMC starts campus radio with Symbi FM

The Symbiosis Institute of Media and Communication has become the latest to enter the campus radio scene in Pune.

Written by Express News Service | Pune |
September 21, 2009 2:19:05 am

The Symbiosis Institute of Media and Communication (SIMC) has become the latest to enter the campus radio scene in Pune. Under the Symbiosis International University (SIU),SIMC launched its own campus radio programme Symbi FM in association with Radio One

On the second day of the National Radio Meet (NRM),2009,the Symbiosis Institute of Media and Communication (SIMC) under Symbiosis International University (SIU),Pune,has launched its own campus radio programme Symbi FM in association with Radio One.

With this,SIMC also celebrated the beginning of a new course named,‘Advanced Certificate Course in Radio Management’ in association with the British Broadcasting Corporation (BBC). On the occasion,Vineet Singh Hukmani,managing director (MD),Radio One,said history was being created.

The first day of the event saw eminent names from radio business discussing some crucial and important aspects of media. Jina Campos Braganza,alumni of SIMC,began the first session presenting the concept of Internet radio. The founder of My Opus Radio in Banglore,Jina exposed an interesting mode of revenue in the growing radio market. Vehrnon Ibrahim,VP programming,Radio One,and B Surendar also spoke about the technicalities and the intricacies involved in radio business and how client demands and public expectations can be merged creatively to further expand the market.

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S M Shafiul Islam,University of Development Alternative,Dhaka,Ashmat Mulla,founder,Radio FTII and Mukesh Sharma,director,AIR,focused on the growing potential of social and developmental communication using radio as an instrument for change in the second session.

Sanjeev Kumar Singh,CEO of Bihar based Radio Dhoom,talked about the significance of localisation of content and the customisation of everything involved with radio in consonance with the demands of the indigenous people. He also shed light on the slow and gradual transformation of the Indian radio industry and went on to talk about how content differentiation could be achieved by flaunting local flavours.

Mamta Dixit,renowned RJ from AIR,shared her career experiences and how she became a successful radio personality. George Sebastian,the GM of Club FM in Kerala,discussed the internal dynamics of Kerala and how well his channel has taken those into stride in making rapid progress in the state.

Monica Nayyar,CEO of Orissa based Radio Choklate,was also attended the events.

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