Even as the auto sector is in doldrums,luxury car maker,Mercedes-Benz India, maintained its strong growth trajectory in India,witnessing an impressive 10 per cent growth in sales for June.
The auto major said the key growth driver for the company was the powerful and luxurious new third generation M-Class. Debashis Mitra,director (sales and Marketing),Mercedes-Benz India,said,We are proud that the first 100 units of New M Class (Edition 1) costing over Rs 68 lakh were sold within few days of its launch. We have sold 175 units of M-Class in the first month proving that our strategy to offer products loaded with features is well accepted by our customers and they are willing to pay a price for the same.
Mitra added that in a weak market,only product launches would lift sentiments. While our strategy of going to customer by tapping them in tier II markets is paying off,our brand initiatives with AMG driving academy and STARDRIVE is also delivering results.