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Low-key booking after Nano hype

Bookings for the Nano have failed to keep pace with the initial hype. Forms have not sold out and city dealers are waiting for Tata Motors to come up with official figures in the next two or three days.

Written by Arun Jayan |
April 27, 2009 2:54:15 am

Bookings for the Nano have failed to keep pace with the initial hype. Forms have not sold out and city dealers are waiting for Tata Motors to come up with official figures in the next two or three days.

“We brought 5,000 forms and sold 4,000,” said Mandar Tamhane,director,Pratham Automobiles Pvt Ltd,one of the Tata dealers in the city.

He would not hazard a guess at the number of bookings,saying: “Many people could have bought a form from a dealer and submitted it to one of the 16 financiers who have around 146 branches in Pune. We are waiting for Tata Motors to come up with the total.”

The rush for bookings picked up in the last two days,with the first week having seen most potential buyers visiting showrooms for information.

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Dealers admit they were not able to sell all forms dismiss the theory that the Tatas would end up short of their target of 10 lakh. “Tata Motors will come up with the figures within two or three days. Many corporates went for online booking and those numbers will swell the total. For us the response was good and we almost sold out our forms,” said M A Khan,general manager of B U Bhandari Automobile. “Around 75 per cent who booked the Nano opted for high-end models; of those 50 per cent took the no-finance option,” he added.

Mukund Kulkarni of Pandit Automobile agreed that high-end models found more takers than the base model. “The booking pattern was 20-40-40,with more choosing high-end models. As for the total,we will get to know it only tomorrow after the banks submits the number,” he said.

An official of a leading bank associated with the sale of Nano forms said they were only able to sell 40 per cent of the total forms bought. “It did not go as well as anticipated. Unsold forms will be returned to Tata Motors after consulting with our head office,” she said.

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