Insite Digital has launched http://www.indiavoting.com ,Indias first edutainment site on Indian politics,with current focus on General Elections 2009. Insite Digital is a next generation media company that seeks to create niche internet media platforms catering to diverse audiences,stated a press release. Internet audiences are hungry for highly interactive visual-led content and social networking opportunities. Indiavoting.com offers Democrazy- a treasure trove for young adults and senior citizens alike in its range of edutainment content,freshly created for General Elections 2009. In addition,we provide ChopalTalkies-a social networking window for voters to align or disagree with various groups on the internet in line with their political ideologies,said Amit Tripathi,managing director,Insite Digital. The current delimitation of the constituencies has led to a scenario where the Net surfing population forms a significant part of the electorate in more than 100 constituencies. We intend to attract more than a million voters from these constituencies, added Tripathi.
Indiavoting.com has an aggressive marketing strategy that includes social media marketing on popular sites and a unique voter-outreach program branded VoteYatra which aims to reach over a million voters in more than 100 constituencies,during a 15,000 km journey across India in the next 60 days,the release added.
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