This is an archive article published on July 16, 2025
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FSSAI ‘voluntary’ rule prompts Pune sweet shops to stop displaying expiry dates on items, poses health risks

This shift comes after the Food Safety and Standards Authority of India made date labelling voluntary for loose sweets in November 2023, reversing a 2020 mandate that required such information.

FSSAIThe Food Safety and Standards (Packaging and Labelling of Food Businesses) Regulations, 2011, introduced the provision of the ‘best-before date’. (Express Photo)
Written by: Shubham Kurale
3 min readPuneJul 16, 2025 01:52 PM IST First published on: Jul 16, 2025 at 01:52 PM IST

Many sweet shops in Pune have stopped displaying information such as manufacturing date, best-before date, and even price tags on their mithai, leaving consumers unable to judge the freshness and quality of the product. This shift comes after the Food Safety and Standards Authority of India (FSSAI) made date labelling voluntary for loose sweets in November 2023, reversing a 2020 mandate that required such information.

FSSAI “Except for a few, in the majority of the sweet shops, the ‘best-before date’ information is not mentioned.” said Rohan Jadhav, a resident of Dange Chowk.
(Express Photo)

The lack of transparency has raised health concerns, especially after Pune’s iconic Good Luck Cafe’s licence was suspended temporarily last Sunday over hygiene issues following the detection of a glass piece in a bun maska.

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“Sweets, especially milk-based ones, have a limited shelf life and are prone to microbial growth. Consuming expired or stale sweets can lead to food poisoning, headaches, vomiting, gastrointestinal problems, and other digestive issues,” says Dr Neha Patil, a medical practitioner residing at Akurdi.

Shubham Kurale is a journalist based in Pune and has studied journalism at the Ranade Institute. He ... Read More

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