Electronics store owners bank on Dussehra rush

With the festive season in full swing and shoppers looking for seasonal purchases,electronics stores across the city are hoping for increase in sales.

Written by Express News Service | Published: October 24, 2012 1:45:10 am

With the festive season in full swing and shoppers looking for seasonal purchases,electronics stores across the city are hoping for increase in sales. The business was badly hit this year owing to increase in excise duty and hike in the prices of most electronic goods. “Every year our sales usually increase during the festive period. However,this year our Dussehra sales have gone down by 30 per cent,” said Sunil Yadav,owner of Yadav Furniture on Alandi Road. “Appliances such as refrigerators and washing machines have seen a price rise and people are not willing to buy them,” he added.

On the other hand,LCD and LED TVs still seem to be popular with shoppers this season. “Most of our festive sales comprise LCD and LED TVs while other products are not that sought after,” said Jetho Panjabi of Radhika Sales in Pimpri. “Televisions have not seen a substantial increase in price and it is still an aspirational product. Indians like to buy family products,” said Jyoti Mitra,operations head,Vijay Sales.

Hoping that sales will pick up on Dussehra,he said,“People generally buy electronic products on auspicious days. Since the festival is falling at the end of the month this year,people are facing financial difficulties. Last year,the festival fell in the beginning of the month and people had full salaries in hand.”

According to store owners,cellphone sales have also picked up. “A lot of people opt for high-end cellphones during this period as it is another aspirational product,” said Mitra.

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