Election Commission ropes in Kakodkar, Amte for ad campaignhttps://indianexpress.com/article/cities/pune/election-commission-ropes-in-kakodkar-amte-for-ad-campaign/

Election Commission ropes in Kakodkar, Amte for ad campaign

These advertisements have been put up in the form of large hoardings and banners in different parts of the state, including in Pune.

Eminent personalities from different walks of life have been roped in by the State Election Commission to reach out to voters and appeal to them to cast their vote without fail.

Scientist Anil Kakodkar, social activist husband-and-wife duo Prakash and Mandakini Amte, Marathi writer Madhu Mangesh Karnik and noted eye surgeon Tatyarao Lahane have been featured in the official advertising campaign that aims at increasing the voter turnout during the forthcoming Assembly polls in Maharashtra.

These advertisements have been put up in the form of large hoardings and banners in different parts of the state, including in Pune.

Speaking with Newsline on Friday, Karnik said he felt honoured to become part of the government campaign for voter awareness.

Advertising

“Voting should be considered as an important duty in the national interest by every citizen. People should realise that voting can act as an agent of change and every vote counts. Therefore eligible voters irrespective of their age, should cast votes without fail,” he said.

The advertisement featuring Karnik reads “Vrudhh aso kinwa jawan, sarvajan kara avashya matdan” (Whether young or old, everyone must cast vote). Similarly, the advertisement featuring Kakodkar stresses that voting franchise has to be exercised since it is the prime duty, while that of Amte’s spreads the message that every vote is valuable. The advertisement featuring Dr Lahane in it appeals for casting vote without any fear in the interest of nation.

Election authorities said advertisements involving real life heroes in the voter awareness campaign would have the desired impact on masses. “The personalities chosen for election campaigning have a following cutting across all age groups and strata of the society. This will help us in reaching out to voters on a large scale,” a concerned official said.

Meanwhile, the state election commission has also come out with a set of attractive slogans to stress the importance of voting, as well as badges to be carried by government machinery. An attractive mix of photos and graphics have been used for the display of these slogans in Marathi with one of it also featuring Marathi actor Mrinal Dev.