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‘Couture is a fantasy chapter for a brand’

“I will be a part of Delhi Couture Week 2012,” said Gaurav Gupta.

Written by Shefalee Vasudev | Published: June 14, 2012 4:06:50 am

“Yes I will be a part of Delhi Couture Week 2012,” said Gaurav Gupta opening what turns out to be a diffusion conversation. As the Delhi couture week finally gets confirmed for August 8 to 12 at the Taj Palace in Delhi,there is a busy buzz in the fashion industry about the “chosen ones”. FDCI President Sunil Sethi charmingly refuses to comment on the names,saying that letters had been sent to India’s most preferred couturiers only on the evening of July 12. There is talk that Sabyasachi who has sworn not to participate in any fashion week till he completes his film assignments will be brought in as the trump card.

Gupta however doesn’t even blink before confirming that he is on. “Regardless of India’s present economic volatility,couture is a growing market. It is an important part of where one wants to take a brand. My couture has got more exposure in the last year or so and has become is a very important part of our overall approach,” says Gupta who is on cloud nine these days. He has good reason. Red haired rockstar Shirley Manson wears a Gaurav Gupta dress on the June cover of Nylon,an American pop culture and fashion magazine. That’s not all. Fashion magazine Bello’s June issue too has a garment by Gupta which was preceded by a large chunky necklace made by him in a recent issue of Tinsel Tokyo. Last month Gupta dressed ??? for Cannes Film festival.

But international style attention doesn’t fully decode Gupta’s recent good run. He is the only designer from India chosen to be featured in Fashion is Great ,part of the Great Britain series commissioned by the British Government about influential people from all over the world connected to the UK. The film in which he talks about studying at Central St. Martins and working with designers like Vivienne Westwood and Stella McCartney will be among those shown on multiple screens during the Olympics Games in London next month.

For Delhi Couture Week his clothes he admits,laughingly will be “Extreme Couture”. A fascinating term,extreme couture in India frequently gets deafened by opulent or wedding wear. “Modern couture can just be a thought actually,” says Gupta not disagreeing that the bridal market is a driving force for couture weeks. “Just a plain sari-gown with a three-dimensional pallu and boning fits the couture bill perfectly,including its classic interpretation of being handmade,made-to-measure and one of its kind. Even if only 5 to 10 niche customers understand it,it is a fantasy chapter for a brand,” he adds.

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