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Cotton King in expansion mode

Cotton King,a chain of cotton attire for men,is all set to beat the recession by continuing with its expansion plan.

Written by Express News Service | Pune |
March 25, 2009 2:20:10 am

Cotton King,a chain of cotton attire for men,is all set to beat the recession by continuing with its expansion plan. It already has a strong presence in various parts of the state and will now focus on entering newer regions along with extending its base in Mumbai.

Pradeep Marathe,director,Cotton King Pvt Ltd. said,“This is the most opportune time for us to expand,as Cotton King has successfully been able to establish itself as a ‘Value-For-Money’ brand with the largest offering for men in 100% cotton category,this will help us drive our expansion in these times of recession.”

“We are very happy to announce that after successfully establishing ‘Cotton King’ in the suburbs of Mumbai we have entered the market space in Central Mumbai in association with ‘Babubhai Jagjeevandas’ (BJ),one of the most popular names associated with textile retail and garments in Mumbai. Established Brand with affordable price tag are probably the features because of which BJ has given preference to Cotton King over others,” Marathe added.

While sharing the expansion plans,he said that Cotton King has a very strong base in Western Maharashtra and in the Marathwada region,now the focus will be on opening more outlets in Mumbai,Thane and Navi Mumbai along with the Vidarbha and north Maharashtra region of the state.

Two more Cotton King Outlets will open in the coming month itself of which the first will open up Dadar (West) in Mumbai and second one will come up at Dhule. The factory outlet in Baramati was recently inaugurated by Mrs. Sunetra Pawar,which has taken total number of Cotton King Outlets to 19.

Continuing with its tradition to introduce a special summer collection every summer Cotton King has introduced an elaborate range of shirts and trousers with pleasing colors and patterns that are most appropriate for summer along with the most sought after collection of whites.

There are many firsts to Cotton King’s credit,one more such initiative under which Cotton King shall be launching a first of its kind range of ‘Yarn-Dyed-Trouser’ in 100 per cent cotton.

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