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City tech firm virtually enters Buddh circuit

While the second edition of the Indian Grand Prix at Buddh International Circuit in Greater Noida is grabbing national attention,Pune city is ready for its own tryst with the actual circuit.

Written by Rohan Swamy |
October 28, 2012 3:20:41 am

While the second edition of the Indian Grand Prix at Buddh International Circuit in Greater Noida is grabbing national attention,Pune city is ready for its own tryst with the actual circuit.

Pune-based interactive technology firm Touch Magix has done up interactive screens at the venue for the Sahara-Force India ‘Design Your Car’ contest. What is even more interesting is that the Pit Lane Bar at the VVIP enclosure too features an interactive bar table; one that will allow patrons to have a more personalised F1 race experience.

Anup Tapadia,Touch Magix founder and the brain behind the project says,“We were approached to do something for the Formula-1 race which would provide race-goers a more interaction-based experience. We decided to work on the two projects at the races for the entire race weekend.”

Under the ‘Design your car’ contest now on at the venue anyone can create a personalised F-1 car for the Sahara-Force India team. “It could feature a completely new paint job,sponsors and the entire works. While the contest is being run by the team,we are providing the surfaces,the touchscreen and content,” he says.

Incidentally,last year during the first Indian GP his firm had created a 60-ft interactive floor for the McLaren Mercedes team. This year the focus has shifted to the Sahara-Force India team,he says. Tapadia is particularly excited about the interactive bar table. “We have had experience in designing these surfaces. Very recently we did a similar interactive bar table in Jordan so we were well versed with the concept. We applied the same to the Pit Lane Bar here,” he adds.

Under this at the bar anyone who places a glass on the table top will be able to see cars race around the glass.

“Basically people can create a virtual circuit on the table itself. By placing a number of glasses a proper circuit can be created where the cars will race around continuously.”

Tapadia’s company TouchMagix develops software and manufactures hardware for a new variety of touch as well as gesture based interactive display solutions like Interactive Floors,Interactive Walls,Interactive Multi-touch Tables,Touch Windows,Motion Magix and 3D MagixSense that attract people to experience interactive content in these ways.

Tapadia mentions that all this will be available on the race day on Sunday. He says,“The technology basically works on motion-sensing and can be used to create a wide variety of effects. The customisation possibilities for the same are endless. In fact we have had people coming down to tell us that the whole concept at the bar has been a new and novel. That is the kind of thing that goes on to make events like these more memorable for us as well as for people taking part.”

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