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Brand Oscar

The brand Oscar comes with a price and the price is paid and paid well by the audience.

With two Oscar wins,Milk has reported an increase in ticket sales and theatres now hope to see larger crowds for The Curious Case of Benjamin Button and The Reader,the other two Oscar-winning films releasing in the city next week

The brand Oscar comes with a price and the price is paid and paid well by the audience. With Oscar nominations tagged with Milk,The Curious Case of Benjamin Button and The Reader the theatres had their hopes high. Now post the awards ceremony,the hopes soar even higher. Inox,E- Square and Citypride are the ones running the shows of Milk.

Milk,which released last week,met a lukewarm response but with Sean Penn winning the Oscar for best actor (male) for Milk,the sale hit the top gear. “Milk did meet a lukewarm response until last evening. Today,we already have got bookings for the evening show. The afternoon show too drew a comaparatively larger crowd. Afternoon was the time when the Oscar fever had just hit the people,” says Rishikesh Chaphalkar,Citypride.

With a considerable rise in sales,the multiplexes are keeping their fingers crossed for the other two Oscar winning releases next week. “For the first time it happened so that just after the Oscars two Oscar winning films are being released and we are hoping a much larger audience to turn up for the films,” says Gaurav Bhure,assistant marketing manager,Inox.

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With the spotlight on them all thanks to their Oscar wins,the films will be highlight of the theatres in the days to come. “The media will not let the people forget about the Oscar wins. And a Oscar win is the ultimate quality mark of the film. It makes the audience find the answer of the question as to why the film one the highest film recognition award in the world. So obviously we hope that Milk too is going to see more rise in the sale of Tickets and so do The Reader and The Curious Case of Benjamin Button,says Neerav Panchmiya,E- Square.

However,as the city awaits the release of the two Oscar-winning films,Milk,which has already been released,is basking in the glory of the moment with increased sale in tickets.

India at the Oscars
India has been submitting entries for the ‘Best Film in a Foreign Language’ category at the Oscars regularly since 1977 prior to that the entries were irregular. Only three Indian movies made it to the final five they were:


Number of nominations for best film in a foreign language:
1958- Mother India by Mehboob Khan lost out to ‘the Nights of Cabiria’ from Italy

1988- Salaam Bombay by Mira Nair lost out to ‘Pelle the Conqueror’ from Denmark

2001-Lagaan by Ashutosh Gowarikar lost out to No Man’s Land from Bosnia and Herzegovina


While India,and Indians in general might have shone at the 81st Academy Awards it was a long wait for India to shine there. Here is a list of some of the winners who have made the nation proud.

Winners at the Oscars
1982 – Bhanu Athaiya- Best Costume Award for Gandhi

1992 – Satyajit Ray- Honorary Oscar for Lifetime Achievement

2009 – Resul Pookutty-Best Sound Mixing for Slumdog Millionaire

2009 – A R Rahman- Best Original Music Score for Slumdog Millionaire

2009 – A R Rahman and Gulzar- Best Original Song for Slumdog Millionaire

2009 – Smile Pinki- Documentary film by Emmy Award Winner Megan Mylan

First published on: 24-02-2009 at 12:55:58 am
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