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Monday, June 25, 2018

Blast from the Past

Three years since it won the National Award,the music of Marathi film Jogwa has been released by Sony Music,marking a foray of big music labels into the vernacular film industry

Written by Rushil Dutta | Published: July 30, 2013 4:08:55 am

When Marathi film Jogwa released in September 2009,it took the theatres by storm. The content of the movie was riveting and there was another energy filling the theatres — the music of the film,composed by music director duo Ajay-Atul. Jogwa won many National Awards in 2010,especially one for its soundtrack. It thus became the first Marathi film to win a National Award for music,yet it was never officially released.

Over three years later,the music was officially released by Sony Music on July 26. “The film had only four songs,” says Atul Gogavale,adding,“At that point,releasing an album with four songs was not feasible for any local music company. The other reason was rampant piracy.” When the audience walked out of the theatres,they were mesmerised by the music Ajay-Atul had composed,and as Atul puts it,“Audience mein iske music ke liye bhookh thi (The audience was hungry for this music). Such was the craving that when the film’s DVD came out in the market,the audio was ripped from them by music pirates to cater to the demand for Jogwa’s music.

Ajay-Atul then,in the wake of the success of the film’s music,were not interested in releasing Jogwa’s music in mp3 anthologies. “At the time of the release,the local music companies would club music from several movies in mp3 format and release them as anthologies. The music of Jogwa was sacred to us and we,along with the other stake-holders in the film,held the music back,” says Gogavale.

He shares that its release by Sony marks a milestone as Jogwa’s soundtrack is the first Marathi film soundtrack to be released by a big music label. The biggest achievement,though,was its soundtrack winning the first-ever National Award for music in a Marathi film. “Yes,it is a first in National Awards history,” says Gogawale. “It is odd that Marathi film music had to wait for 56 years to win a National Award. Pinjra and Jait re Jait,among others,were great films with great music; hence the long wait confuses me.”

Director Rajeev Patil is ambivalent,saying,“I am very glad yet sad. The reason for my happiness is obvious,but I’m sad because it took such a long time for Ajay-Atul’s brilliant music to get officially released. If an artist’s work gets stalled for so long,it is an insult to his art. However,I’m happy that the audience will be able to enjoy their music in good quality.”

Hoping that more record labels would want to release Marathi music in Maharashtra and across the country,Gogavale says,“Big music labels take your music to the entire world.” He validates his claim by adding,“Sony music is launching Jogwa’s music on iTunes. Now anyone in any part of the world can enjoy the music.”

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