A Green Style Statement

In the fold of the ever-increasing consciousness of all things 'healthy',fashion occupies a small corner.

Written by Nupur Chaudhuri | Published: January 23, 2012 3:20:50 am

In the fold of the ever-increasing consciousness of all things ‘healthy’,fashion occupies a small corner. Before a purchase,how many of us ask the question: How is this made? Is it organic? Is it healthy for me? Is it ‘green’?’ The Green Fashion Event,which began on Sunday,aims to bring about this tilt towards conscious-dressing. As an extension of the ‘Germany and India 2011-2012: Infinite Opportunities’ celebrations to commemorate 60 years of Indo-German diplomatic relations,the Max Mueller Bhavan and the School of Fashion Technology (SOFT) have put together this three-day extravaganza.

An Artisans Craft Bazaar at the SOFT Campus,Karvenagar,on Sunday showcased traditional dyeing and weaving methods as green alternatives to modern production methods. “We have Ajrakh artisans,pit loom weavers from Kutch,silk fabric producers from Bhagalpur and others. The aim is to set an example for upcoming designers and fashion students as well as spread awareness about the revival of these forms amongst the industrialists we have invited,” says Manju Hundekar,headmistress,SOFT.

The last five years have seen people getting increasingly acquainted with the concept of green fashion. “It takes into account the environment,health of the consumer and working system of the fashion industry. People need to know that even clothing is a part of being ‘healthy’,” Hundekar adds.

Panel discussions on green fashion,fair trade,and the recycling and upcycling of fashion will be hosted by Benjamin Itter,co-founder,Lebenskleidung,a German company that sources organic and fair trade fabrics from India and Turkey,for designers. Other participants in the discussion will be Hundekar,Berlin-based Philippe Werhahn,founder of two labels ‘Ting Ding’ and ‘Kollateralschaden’,Apurva Kothari,owner of label,No Nasties,which produces fair trade and organic T-shirts,and designer Anita Ahuja whose label,Conserve,is known for its bags made out of recycled plastic. “The point to be made is that organic is cool too,” says Itter,as he points to his greyish-blue organic cotton T-shirt. Itter’s company is working on projects in Turkey,Jharkhand,Hyderabad,Mumbai,Jaipur and a few other cities. “There is little awareness about organic and fair trade fabrics in India. People here used to eat on leaves,and wear khadi. Industrialisation changed all that. That’s why such an event holds out hope for us; we expect that more flagship stores that are focused on organic clothing will spring up here,” he says. Delhi-based ‘activist designer’ Anita Ahuja nods in agreement. An environmentalist whose work reflects her philosophy,she started working with plastic waste in 2004. Showing a bag made of plastic waste and tyre tubes,she says,“We pick up waste,segregate it,wash and convert it into fabric which is used for the final product. This has given employment to 300 rag-pickers in Delhi.” Her products are exported to Europe and the US.

Apart from discussions and workshops,the event will also had a Green Fashion Show on Sunday. The Craft Bazaar and workshops will continue till January 24,from 10 am to 6 pm at the SOFT Campus.

For all the latest Pune News, download Indian Express App