Pune-based environmental agency Applied Environmental Research Foundation, in collaboration with UK-based Pukka Herbs and Durrell Institute of Conservation and Ecology, has facilitated India’s first ever certification for Hirda and Beheda fruits, key ingredients of the Triphala formulation, an Ayurvedic medicine.
The Northern Western Ghats are the origin of many Ayurvedic formulations that are used extensively throughout the world. The two species — Haritaki/Hirda and Bibhitaki/Beheda — are collected and processed at Bhimashankar and Sangameshwar in Ratnagiri.
The organic certification for the two fruits was achieved in September 2014, followed by the FairWild certification in February 2015.
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The first batch of FairWild-labeled Triphala products are expected to be marketed in the UK by the end of 2015.
AERF initiated this project to address the need for sustainable cultivation of Non-Timber-Forest-Produce (NTFP) and to counter the issue of extensive
deforestation for financial gains.
The FairWild Standard and certification scheme, managed by FairWild Foundation, confirms natural ingredients collected from wild as being legally and sustainably sourced. FairWild Standards are among the strictest in the world.