DIE HARD fans of vada pav will have an opportunity of tasting upto 50 different kinds of Mumbaikars’ favourite snack all of which will be prepared by home chefs at a food festival in Chembur on November 11-12. The food festival will also have other events, including music shows, dance performances and a fashion show for senior citizens.
The event, organised by Wexpress Media, has a good intention behind it.
Tourists who attend the food festival will indirectly help disabled children since all the funds collected would be donated to a non-profit organisation, Earth Angels Welfare Foundation, which organises recreational activities for disabled children, mostly from orphanages.
Niraj Agarwal, the founder of Wexpress Media, said the company focuses on events that can give home chefs and women entrepreneurs a platform to showcase their culinary talents. “Currently, women who are home chefs cannot afford to brand and market themselves. They look for corporate orders or online chef applications. We promote them by organising flea market events,” he said, adding that the vada pav fair is the first of a kind event in Mumbai.
Agarwal said while preparations to organise the fest are still on, around 30 entries are already on board. “We are still looking for more home chefs who can offer unique varieties of vada pav. For now, we have home chefs and some start up firms who will prepare Maggi vada pav, dhokla vada pav, paneer vada pav and even chocolate vada pav among many other quirky varieties,” he said. While vada pav will be the central attraction at the fest, there will be other kinds of treats to look out for.
Agarwal added that the home chefs who will participate in the event live nearby and are mostly from Chembur or Ghatkopar. “We want to promote the event involving people from the respective localities and draw in the local talent. We are also planning to invite a Kathak dance group and have a free spa for women and a fancy dress show for dogs,” he said.