This is an archive article published on July 26, 2012
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The Golden Age

In the age of Pinterest,Instagram and teenage bloggers,a few ‘seniors’ are making wonderful news

Written by: Namrata Zakaria
4 min readJul 26, 2012 12:33 AM IST First published on: Jul 26, 2012 at 12:33 AM IST

The most disdainful part of technology is that it makes many 30-somethings like me feel old. Only a few months ago,at the restrooms of the Lakme Fashion Week,a bunch of young girls and I made introductions. They seemed younger,but were all “media” and when asked,they chorused they were “in fashion”.

They were bloggers,as they announced names of their respective websites,making me feel even more disconnected. I’m not sure when and how or even why unpublished writers became such a phenomenon,but it is now well-known that celebrated bloggers occupy front-row seats at Paris Fashion Week and are photographed with Karl Lagerfeld and Marc Jacobs. They clearly are influential and commercially savvy,as many have PR managers and agents. With Pinterest and Instagram on their smartphones,these quasi-greenhorns seem ready to take on the mantle of tastemakers.

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