Last year,Ctrl Alt Del,the gig promoting a DIY attitude for gigs,managed to raise Rs 1,10,000 through online crowdfunding. This phenomenon for the independent music scene was unprecedented. The gig is back this year and is bigger than before,with it the monetary need has also increased. The founders of Ctrl Alt Del,Nikhil Udupa and Rishu Singh,hope to raise Rs two lakh for a seven band line-up that includes names such as Goddess Gagged,Blackstratblues and Digital Suicide,among others.
Over the last five days,people have contributed around Rs 25,000,but that is only a start for this campaign which lasts another 22 days. The money raised goes towards paying the production costs,and whatever remains is paid to the bands. The founders dont get to keep any money for themselves. Udupa says,We are doing this because we wanted to go back to our roots. There was a time when listening to indie music was not cool. It was an invisible scene,where people didnt know who anyone was. Brands didnt care about it,but people still organised gigs. That is when it became truly indie.
As with all online crowdsourcing projects,there are rewards for contributing money. It starts from free entry for Rs 200,to a personal performance by a band at your home for Rs 35,000. Last year,600 people turned up for the gig,and while it seemed like they might not break even after the online collections,the pay what you want gate policy saw them collect over Rs 65,000. Udupa says,The gig is a fight against the system. We dont need brands to make concerts happen. Ctrl Alt Del proves that people are passionate enough to go that extra mile to see a gig happen.