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Our nod must for ads on your hoardings, BMC tells rlys

The responsibility of creating and implementing the hoardings policy within city limits lies with the BMC.

Written by Alison Saldanha | Mumbai | Published: April 17, 2014 3:56:28 am

In a letter to the Indian Railways, the BMC has demanded that they seek permission from it before renting out hoardings occupying public air space for advertisements.

“We have been holding discussions with the Railways over this for a year now. The responsibility of creating and implementing the hoardings policy within city limits lies with the BMC. While the Railways can rent advertising space within station areas, if the banners are visible outside, they must first seek BMC nod,” said additional municipal commissioner Mohan Adtani in-charge of the civic licences department.

In its letter, the BMC has cited an Bombay High Court order, which says the local planning authority (in this case, the BMC), had the sole right to implement a hoardings policy within city limits. It says the local authority can object to any advertisement and remove it, if necessary. BMC has also demanded the licence fee component of the rent collected from ad agencies for using Railways’ hoardings.

alison.saldanha@expressindia.com

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