MMRC invites bids for branding and semi naming of 22 metro stations in stage two
In stage 1, semi naming and branding rights were issued for five stations — Churchgate, Hutatma Chowk, CSMT, Siddhivinayak and BKC.
The MMRC has mandated that only companies incorporated under the Companies Act can participate in the bidding process. (Photo: MMRC) The Mumbai Metro Rail Corporation (MMRC) recently welcomed bids for the semi-naming and branding rights of 22 stations of the Metro Line 3 as a part of stage 2.
Semi-naming is a concept in which brands or logos of business houses can be prefixed or suffixed to the names of metro stations.
There are a total of 26 underground Metro stations and one overground station on the 33.5-km-long Metro Line 3 which runs between Colaba and SEEPZ via BKC.
In stage 1, semi-naming and branding rights were issued for five stations — Churchgate, Hutatma Chowk, CSMT, Siddhivinayak and BKC. There are a total of 26 underground Metro stations and one overground station on the 33.5-km-long Metro Line 3 which runs between Colaba and SEEPZ via BKC.
The MMRC has mandated that only companies incorporated under the Companies Act can participate in the bidding process. Moreover, the minimum average turnover should be Rs 50 crore in the preceding three years.
The MMRC, a Joint Venture-Special Purpose Vehicle is a 50:50 partnership of the Government of India and Maharashtra government.