Maharashtra keeps up its spirits in tough timeshttps://indianexpress.com/article/cities/mumbai/maharashtra-keeps-up-its-spirits-in-tough-times/

Maharashtra keeps up its spirits in tough times

Despite the tough economic climate, sales of hard liquor soared in Maharashtra in 2013-14

Despite the tough economic climate, sales of hard liquor soared in Maharashtra in 2013-14.

While beer and country liquor sales fell flat, distilled spirits witnessed an 8% growth over last year, official statistics from the state’s excise department shows.
According to the statistics, about 1332 lakh bulk litres of hard liquor (Indian Made Foreign Liquor) was consumed in the nine-month period between April 1, 2013 to January 31, 2014. During the corresponding period in 12-13, about 1232 lakh bulk liters were consumed.

Senior excise officials said the highest growth in this segment was witnessed in the medium and premium category brands in this segment.

This only shows that the sluggish economy has not dampened “spirits” of the people, a senior official said.

Hard liquor is not the only one to have thrived in the sluggish economy. Officials statistics revealed that wine sales too recorded a near 4% growth during the period from 37.05 lakh BL to 40.75 lakh BL.

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Beer lovers are however in for a disappointment. Beer sales fell flat with a 5% drop in consumption- from 2621 lakh BL in April 12-Jan 13 to 2488 lakh BL in April 13-Jan 14. The drop was more severe for country liquor at 6%.