The state government on Monday enforced “track and trace” mechanism and “hologram” on liquor bottles to ensure its authenticity and check the illcit trade. The decision is expected to boost the revenue by Rs 3,000 crore.
The proposal mooted by revenue ministry was approved at a cabinet meeting led by Chief Minister Devendra Fadnavis.
A barcode scam from mobile phone would facilitate to ascertain whether the liquor was spurious or genuine. The growing incidents of illicit liquor in the market has not only caused health concerns but also revenue loss. To check the menace of spurious liquor, the new decision will make it mandatory for all manufacturing units to have holograms and barcodes with embedded covert and overt features. Through track and trace mechanism, the journey of the beverage from the manufacturer to the destination of sale would be known to both officials as well as consumers.
It also indicated that retailers will have to ensure special lenses so that consumers can read the hologram which would otherwise not be so distinctly visible to the naked eyes. The hologram is so designed that it will not be possible to replicate.
In another decision, the cabinet has decided to implement Pradhan Mantri Fasal Bima Yojna to boost the farming sector. There will be uniform premium of only two per cent for all kharif crops, 15 per cent for all rabi crops and five per cent in case of assured commercial and horticulture crops.