Flowery serenades

It was all in a day’s work for the knights of old to woo their ladies with a rose and a song. The modern Romeo is more bashful. The thought of serenading the beloved by strumming a guitar and wailing one’s heart out makes him break into sweat. But there is a solution at hand. You no longer have to take on the ordeal of singing yourself. Just buy a beautiful bouquet of exotic flowers and let professionals take over the rest. Florista,the new flower shop on the block,have started the Singing Florigram service in aid of people just like you.

Smriti Dalvi,director of Florista at Lower Parel,Santacruz and Juhu says she got the idea from the US where guitarists accompanying delivery of flowers are a usual sight. “We decided to have this fun service to go with the flowers,since it’s such an interesting idea and a nice way to let someone know that you care,” she says,“You can send the Florigrams to your child or to your parents or even your boss.” In addition,the customer can specify what costume the guitarist will don—Pirate or Santa Claus or even a businessman carrying a briefcase.

“The package is ideal for a child’s birthday party,” says Dalvi,“You can order a cake to go with the flowers and even an extra character,like a clown,to go with the guitarist.”

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Right now the package is still in its trial stage. The list of songs—ranging from Happy Birthday to Don’t Worry,Be Happy—to choose from is limited to 10,and the service is currently available only in Mumbai. “This is the pilot service,” says Dalvi,“We only started it a month ago and we really haven’t gone out of our way to promote it. But there have already been two people who’ve availed of this service and who’re very happy with it.”

The service can be tailored completely to the customer’s demands but,Dalvi points out,be sure to get permission from the recipient’s neighbours or workplace before sending the florigram to either place.

Such lavish display of love and esteem doesn’t come cheap,of course. The package starts at Rs 4,500 (not including taxes) and covers the charge of the flowers,cake,and guitarist and delivery costs. It may seem as a bit of a blow to the pocket,but can you really put a price tag on love?