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Embassy Developments enters MMR with three residential projects worth over Rs 12,000 crore

The third project, in Alibaug, marks EDL’s entry into the lifestyle and second-home segment.

2 min readMumbaiJan 20, 2026 09:15 PM IST

In Juhu, EDL is planning a low-density luxury residential project spread over about 0.33 million sq ft with an estimated GDV of Rs 3,000 crore. (Express Archive/ Representational)

Embassy Developments Limited (EDL) on Tuesday announced its entry into the Mumbai Metropolitan Region (MMR) with three residential projects across Worli, Juhu and Alibaug, marking the first residential developments under the Embassy brand in Mumbai.

The company said it plans to invest around Rs 4,500 crore in the three projects. The total development footprint is approximately 1.58 million sq ft of RERA carpet area, with launches scheduled to begin from the fourth quarter of FY2026.

The flagship project, Embassy Citadel in Worli, is an ultra-luxury single-tower development of about 1 million sq ft with a gross development value (GDV) of over Rs 8,800 crore. Located near the Four Seasons hotel, the project will comprise three-, four- and five-bedroom homes, along with two triplex residences. The development will feature a seven-level amenity space, including a five-level clubhouse, and has received RERA approval.

In Juhu, EDL is planning a low-density luxury residential project spread over about 0.33 million sq ft with an estimated GDV of Rs 3,000 crore. The project, which is pending approvals, will consist of around 50 homes across more than two acres and is aimed at multi-generational urban families.

Also Read | Rs 639 crore for 2 duplexes: Mumbai’s Worli records India’s priciest apartment sale to date

The third project, in Alibaug, marks EDL’s entry into the lifestyle and second-home segment. Envisioned as a low-rise development integrated with nature, the project will span about 0.2 million sq ft with a GDV of around Rs 400 crore. It is also pending regulatory approvals.

Jitu Virwani, Chairman, Embassy Developments Ltd., said, “Bringing this legacy to Mumbai marks an important step in building a strong pan-India residential presence, grounded in the confidence we have built through consistent execution.”

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