Sponsorship requirements of college festivals hit the roof in the past decade, but over the past couple of years these have metamorphosed into huge corporate-sponsored events, where seminars and contests have been replaced by start-up incubators and more.
Big corporate houses have been approached for sponsorships for years, but the new stars of college festival bankrolling are start-up incubators, national news and entertainment channels, radio channels, banks, etc. Additionally, the competition is no longer limited to getting funds — equally important now is which big-ticket speakers and performers can be roped in.
This year, the sponsorship for Techfest — a technological festival of IIT Bombay — reached Rs 2.5 crore from 2 crore last year, in keeping with its reputation of being Asia’s biggest science and technology fest.
“The sponsorship for Techfest has increased by almost 70-80 per cent since 2011. Just 10 years ago student organisers considered the festival grand if they managed to collect around over 50 lakh, however the scenario has changed. Budgets have to be worked out and we now invite national and international speakers of repute including Nobel laureates to deliver lectures and speak at Techfest,” said Anuraj Gupta, Media and Marketing Manager for Techfest 2015.
According to experts and academicians, college festivals have also grown up to become a link between corporates and college campuses. “Today, the very idea of organising college festivals whether cultural, social or technical, is to introduce professionals from the corporate world to the college campus and, at the same time, give students direct exposure to the industry. This works these days,” said a faculty member of Veermata Jijabai Technological Institute at Matunga which hosts technical fest Technovanza.
The budget for Technovanza was 25 lakh last year which increased to 32 lakh this year, a 25 per cent rise. This year, the organisers managed to get personalities including Harsha and Anita Bhogle, Kiran Bedi and Dilip Chhabria. Last year, Algeria, the annual cultural festival of the Pillai group of Institutions in Navi Mumbai and Panvel managed to bag a sponsorship of Rs 2 crore.
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