The Brihanmumbai Municipal Corporation (BMC) has roped in actor Amitabh Bachchan to become the brand ambassador of an intensive campaign for tuberculosis to create awareness about the infectious disease in the city.
The city has been reeling under the burden of a high number of TB cases with the civic body’s latest reports indicating over 30,000 people suffer from the disease across Mumbai.
Data gathered from BMC’s TB control office shows, since 2010, of the 6,701 multi-drug resistant patients put on treatment, 1,033 (15.4 per cent) have succumbed to the disease, while 717 have dropped out without completing treatment.
The BMC, now, hopes to reduce the drop-out rate as well as propagate the need for an early diagnosis through the launch of the campaign.
Dr Arun Bamne from the TB control office said, “We are currently starting off with visual and audio media. Jingles and posters will be used to reach out to the masses.”
On Sunday, two one-minute-long short-films on the ailment will be released along with four audio jingles and a poster.