BMC’s unique ‘branding’ for 28 maternity homeshttps://indianexpress.com/article/cities/mumbai/bmcs-unique-branding-for-28-maternity-homes/

BMC’s unique ‘branding’ for 28 maternity homes

The long-pending refurbishment will help divert maternity cases from tertiary-care hospital to maternity homes.

Attempting an overhaul in the civic body’s run-down maternity homes across the city, the Brihanmumbai Municipal Corporation (BMC) is now adopting a unique ‘branding’ project to create a uniform look for all 28 maternity homes under its umbrella. As a pilot project, the Squatter’s Colony maternity home in Jogeshwari (East) will be branded this year.

The civic health department’s decision to brand maternity homes follows the footsteps of a similar project of branding civic dispensaries two years ago. While much of it is in the planning phase, a colour theme will be decided for all maternity homes, with a standard banner outside each for easy identification. The health department will also create a separate sitting arrangement for visitors and strengthen the aesthetic appeal by beautifying the interior of the hospitals. Posters on pregnancy-related issues and child-birth will also be put up at various junctions.

The long-pending refurbishment will help divert maternity cases from tertiary-care hospital to maternity homes where poor infrastructure has discouraged patients.

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Dr Vidya Mane, who heads BMC’s maternity homes, said, “The idea is to attract more people towards maternity home. Renovation will help in improving existing infrastructure. We will gradually expand to other maternity homes after gauging how successful the pilot project is.”

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Additionally, BMC plans to upgrade six maternity homes this financial year, which are located in Akurli Road, V N Shirodkar, Borivali, Deonar, Mulund and Mahim, along with converting five other maternity homes into sentinel centers. Sentinel centers will be formed in Marol, Oshivara, Magathane, Chembur Naka and Bhandup.

According to BMC’s 2015-16 financial budget, with Rs 786.5 crore segregated as just capital budget estimates, a provision for 20 new neonatal intensive care unit (NICUs) will also be made for all sentinel centers along with 60 new pediatric beds in six maternity homes.