A press conference on Thursday saw the unveiling of designers for Punjab International Fashion Week (PIFW)- 5th Edition which will kick off in the city on Friday.
The fashion week will be held at MBD Radisson.
The Storm Fashion Company (SFC) and producers of PIFW — Gaurav Sharma and host designer Sonu Gandhi — were present to launch the fifth edition.
Film actress Simran Kaur Mundi and actor Arjan Bajwa have been appointed as the style ambassadors for PIFW.
PIFW will be held from October 31 to November 2 and will witness eight fashion designers.
For this season, PIFW features two designers from Ludhiana, three from Mumbai, one from Delhi, one from Kokata, and one from New York, namely Sonu Gandhi, Rocky S, Jatin Kochhar, Sanjana Jon, Mona Pali, Riyaz Gangji, AD Singh and the cradle of designers from INIFD.
PIFW will open with a mesmerising collection by designer duo MonaPali. Sanjana Jon, a popular name in the international fashion industry, will feature as the ‘grand finale’ for PIFW.