With the input cost of the manufacturing units increasing after every few months,bread prices are again being revised after an increase that took place almost six months back.
Bonn Breads,the leading manufacturer in the region,last week increased the price of their atta bread (400 gm) from Rs 23 to Rs 25 while it increased the rate of brown bread from Rs 22 to 25. Ten years back,brown whole wheat bread was available for Rs 10. The leading bakery units in the state also supply the produce to neighbouring Haryana,Himachal Pradesh,Uttarakhand,Rajasthan and even Jammu (additional tax for Jammu).
Everything right from power,fuel,labour to raw material is having effect on our industry, said Bonn Breads general manager Praveen Goyal.
Terming the revision of rates a result of increase in costs of wheat flour and fuel which affected transportation charges of companies,an official from the bread industry said,The revision of rates has been due for the past few months as rate of wheat flour has increased from Rs 17/kg to Rs 19/kg. The price of fuel has added to the burden and is on the rise which forced us to revise the prices once again.
Packaging material and its total processing is now costlier. Labour shortage has also forced us to increase the wages of the workers which too adds to the price. We understand that bread is basic food item but we also have to see the calculations, said Ramesh Mago,managing director,Kitty Breads.
However,Kitty has not revised its rates yet and has no plans to do at least till next week. Sources in Kitty say price of white bread will be increased from Rs 18 to 20 while it will be from Rs 23 to 25 for brown bread.
Sameera Bector from Cremica said the input cost was no doubt rising but their effort was not to increase the price of the bread in the coming days. Cremica white bread is available for Rs 18 and brown bread for Rs 20 (400 gms),the lowest among three leading manufacturers.
However,consumers are not happy. Bread is an item which we cannot ignore,no matter what price we have to pay to buy it. Companies need to think about the middle-class and lower-middle class families before increasing prices of such a commodity, said Sadhna Sharma,a local resident.