When it comes to celebrations and festivals,meetha is the only solution for Punjabis. Consumption of sugar also proves the same.
This Diwali,Ludhiana consumed more than 3,000 quintals of sugar in the form of sweets,bakery items,juices and others. Store owners might cry foul of low sale,but consumption of sugar was at its record high.
Gift packs had mainly sweet items. Few namkeen items were also kept to balance the flavour. Sugar in packed food is not included in the 3,000 quintals.
Jagjit Singh,president of Ludhiana wholesale sugar association said,Sugar consumption increases by one and a half times during the Diwali season when halwais,bakeries,confectionery manufacturers start purchasing sugar for gift items.
If on an average,sale of 150 quintals is done on a single day,during Diwali this sale jumps to 200-250 quintals.
Sugar items were seen in a variety of sweets. Halwais had added many new novelities in their products
to attract the costumers while sugar coated dry fruits were also a hit. Sugar free sweets were added in small quantity,but bakery is
impossible without sugar. And bakery items were more in demand compared to sweets, said Narinder Singh President of Punjab halwai association.
Sale of Crackers
Tax collected on crackers was much more as compared to last year. About 1.40 crore advance tax was collected from the cracker sellers and more is expected to be deposited based on the actual sale. With the tax deposited,sale of crackers officially was around 10 crore. Assistant excise and taxation commissioner Tejbir Singh Sidhu said,Compared to last years 8 lakh,this year we collected Rs 20 lakh as advance tax on crackers while AETC HPS Ghotra said that compared to previous tax collection of Rs 65 lakh this year his collections jumped to Rs 1.10 crore approximately. The amount is expected to rise after calculating the actual sale of dealers.