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Tuesday, January 28, 2020

A2Z announces online shopping coupons scheme for Ludhiana

The scheme has reached a deadlock as the mayor raised objections over size of dustbin.

Written by Goyal Divya | Ludhiana | Published: August 9, 2014 3:20:52 am
A2Z says valmiki sweepers will distribute coupons. A2Z says valmiki sweepers will distribute coupons.

It was on May 22 this year that Mayor Harcharan Singh Gohalwaria started off the drive to distribute blue and green dustbins to city residents to segregate garbage as non-biodegradable and biodegradable respectively.

However, the scheme has reached a deadlock as the mayor raised objections over size of dustbins which A2Z, the waste disposal company hired by Ludhiana Municipal Corporation, got that day for distribution.

The mayor termed dustbins ‘too small’ and of ‘poor quality’ while A2Z vice-president B S Chauhan alleged that ‘as per contract, sample of 10 litre dustbin was approved by MC beforehand’.

The distribution was stopped immediately by the mayor and the issue is yet to be solved.

However, on Friday came the announcement of a new scheme by A2Z which says now residents will be given coupons for disposing waste which can be used for online shopping on, a shopping website working for recycling and reusing the waste.

The offer, launched in Ludhiana for first time in India, will see residents getting coupons from A2Z safai karamcharis and then the points can be re-deemed on the shopping website.

However, as door-to-door collection is still not operational in most parts of Ludhiana and Valmiki Safai Karamcharis collect garbage from homes, A2Z said that “valmiki sweepers will distribute the coupons”.

Talking to Newsline, Gaurav Joshi, managing director of said, “We wanted to start a scheme from Delhi and NCR but A2Z said that it should be started from Ludhiana. Now residents can gain points for disposing waste properly and use it for online shopping.”

Chauhan told Newsline, “A coupon of 10 points will be given to all residents daily and further if they segregate waste they will be given 20 points. Residents can even sell scrap like old electronics, iron on the website which are usually sold to scrap dealers, and we will not only give them cash but also extra points for shopping.”

Asked when dustbins will be distributed, he said, “The matter of size of dustbins is yet to be resolved and final decision has not been taken yet.” He said that “initially coupons will be distributed in Gurudev Nagar in the coming days”.

Surinder Kalyan, head of Valmiki Bachao Andolan, said, “We will be conducting a meeting with our sweepers to tell them about the coupon scheme and A2Z will be supported if the step is beneficial for residents.”

The city is facing a serious problem of littering as A2Z company fails to pick up garbage timely from various areas like Aggar Nagar, opposite Khalsa College for Women, Ghumar Mandi, Ferozepur road dumps despite tall claims.

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