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To lure tourists,Gujarat to shift festival venues

To attract tourists to experience the Gujarati culture,Gujarat Tourism is now holding its festivals at at new places.

Written by Express News Service | Lucknow |
December 5, 2011 6:48:56 am

To attract tourists to experience the Gujarati culture,Gujarat Tourism is now holding its festivals at at new places.

The festivals which are going to be held in coming days are the Rann Utsav (Kutch Desert Festival) from December 9 to January 15,Para Gliding Festival in Satpura of the Dangs district from December 25 to December 31,and the International Kite Festival from January 10 to January 15.

Soman S Pathy,Liaison Officer of Gujarat Tourism,who was in Lucknow on Sunday,said the Gujarat Tourism was also offering travel packages for experiencing the festivals. This year,the Kutch Desert Festival will be held in Dhorodo near Pakistan border,he said,adding they plan to shift the venue of the festival every time.

Pathy said the idea was to make the tourists experience the variety of Kutch region,the Kutch desert,and also to generate the employment for local people. He said the move was to attract the tourists for experiencing the culture and traditions of the state which is more famous for its pilgrimage sites.

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The state is already working on an electronic campaign with Amitabh Bachchan for publicising its lesser known sites,including some Buddhist heritage sites. Pathy said the Hindu and Jain pilgrimages of Gujarat are well-known,but the Buddhist ones have remained unknown. He said the new campaign by Bachchan will include the spots from the ruins of the Buddhist monastery in Vadnagar of Mehsana district,Buddhist caves in Uparkot of Junagadh district and Buddhist relics from Dev Ni Mori in Sabarkantha district.

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